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PRWeb is a versatile platform that has been widely used by businesses and organizations to effectively distribute press releases and …
Starting at $99 per news release
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What is Cision PRWeb?
Cision PRWeb aims to impact customer behavior by providing efficient communication tools to continuously engage with target audiences across multiple online channels including search, social media and with industry-specific partner websites, bloggers and influencers.
Recent Reviews
Pricing
Basic
$99
Cloud
per news release
Standard
$205
Cloud
per news release
Advanced
$305
Cloud
per news release
Entry-level set up fee?
- No setup fee
For the latest information on pricing, visithttps://service.prweb.com/pricing/?nav_…
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Starting price (does not include set up fee)
- $99 per news release
Product Details
- About
- Tech Details
- FAQs
What is Cision PRWeb?
Cision PRWeb Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
Frequently Asked Questions
Cision PRWeb aims to impact customer behavior by providing efficient communication tools to continuously engage with target audiences across multiple online channels including search, social media and with industry-specific partner websites, bloggers and influencers.
Cision PRWeb starts at $99.
The most common users of Cision PRWeb are from Small Businesses (1-50 employees).
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Reviews and Ratings
(38)
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
PRWeb is a versatile platform that has been widely used by businesses and organizations to effectively distribute press releases and generate wider reach and visibility. Users have found it particularly beneficial for issuing press releases about company news, new product offerings, and equipment or capabilities acquisitions throughout the year. With PRWeb, users can effortlessly send out press releases on a mass scale to media outlets across the country, targeting specific geographic regions or industry-relevant products or capabilities.
One of the key advantages of PRWeb is its convenience and cost-effectiveness. It provides a streamlined solution for posting news announcements without the need for additional features like graphics or specialty news wires. This makes it an ideal choice for organizations without a dedicated PR team looking to efficiently distribute press releases and reach a wider audience. Users appreciate the ease of use that PRWeb offers, allowing them to upload visuals to make their press releases more compelling.
Moreover, PRWeb has proven valuable for augmenting marketing efforts and increasing the chances of news releases being picked up by news organizations. By utilizing PRWeb, companies like Strouse have successfully amplified their content and expanded their network of qualified contacts through prospecting and pitching media contacts using tools like Cision. This software not only helps track media hits but also enables users to find specific contacts for journalists and producers while easily disseminating news releases for clients.
Furthermore, PRWeb has been instrumental in promoting higher education institutions. Small colleges have utilized this platform to connect with media outlets across the country, delivering national newsworthy stories to a broader range of publications. This wider reach ensures that these institutions gain visibility on search engines and achieve greater exposure for their important news.
In summary, PRWeb serves as an indispensable tool for organizations seeking to distribute press releases efficiently, announce relevant news, increase their visibility on search engines, and enhance their media outreach efforts. Its user-friendly interface, cost-effective nature, and ability to target specific regions or industry-specific topics have made it a go-to choice for businesses, institutions, and individuals alike.
Attribute Ratings
Reviews
(1-5 of 5)Companies can't remove reviews or game the system. Here's why
August 02, 2021
PRWeb - An Affordable Newswire Option for Most Startups
I don't use PRWeb for my business, but instead as needed for my clients. It is good for when a client wants to post press releases on the wire for various news announcements. It is a nice meeting of convenience and a smart price point for no-frills news announcements - when you don't need to add pics, graphics, or need to reach specialty news wires.
- It provides a Newswire option at a very reasonable price.
- The pricing is in a sweet spot for many startups who would want to use it.
- It hits up all of the key media outlets that you would expect a wire service to be connected to.
- Would be nice if they didn't charge extra for a release that has is submitted the day before it is scheduled to be posted.
- The option to upload a word document instead of copy and pasting all release content into a form would be nice addition.
- Uploading social media links a representative of a client is not so easy.
- The form that is used to post a press release is easy to use, most of the time.
- A company doesn't have to sign any long-term agreements to use it. It can be used for a la carte purposes.
- If you need assistance with an uploaded release, they have a very good editorial staff that is easy to reach. They are very helpful.
- It does as advertised as an added option for my client's news announcements.
- It helps with a news item's SEO needs.
- PRWeb can be used as needed, as opposed to setting up long-term commitment.
It is not an "either-or" situation. If a company really wants to put a release out on the wire, one service might be better suited for it than the other. For when a company wants to target certain countries or vertical markets (e.g. Latin America), PR Newswire would be the proper choice.
July 26, 2021
Cision is a must for anyone doing digital PR
Cision is used by the Digital PR arm of our organization. Cision is used to prospect and pitch media contacts in an effort to get our content and our client's content shared. Cision is critical to our media amplification efforts and has allowed our organization to scale the number of qualified contacts we pitch for each campaign we create and promote.
- Media prospecting
- Media reach
- Monitoring
- Template creation
- Media Follow ups
- Customer service
- Media database
- Media database
- Media database
- Allowed our organization to scale our pitching efforts.
- Increased in placements and coverage, especially backlinks.
- BuzzStream and Muck Rack
As a whole Cision aligns with our business needs much better than the other platforms. Their media database is more robust and user-friendly. It has allowed or organization to better scale our media outreach.
April 21, 2020
Poor experience with PRWeb
Score 1 out of 10
Vetted Review
Verified User
We use PRWeb to announce exciting news pertinent to our community.
- I am not pleased with the service.
- We pay a great deal of money for the service and twice they have delayed releases to question our organization's information accuracy. Most recently, they questioned a grant receipt amount; they previously posted with no issue 2 years prior. I met their demand and had the information verified. Hours later they did not send the release delaying our reach impact. No reason why.
- I cannot put a price on the reduced reach impact, however it is significant.
July 13, 2018
PRWeb - a good choice for small businesses on a budget who want to get their news seen by a wider audience
I help clients with press releases and I sometimes advise them to use PRWeb to issue the releases. Issuing a press release using a service like PRWeb helps it get wider reach, and it will also show up on search engines. Using a wire service is one more way to leverage a press release.
- Cost: It's much less expensive than some of the other services. When you work with smaller businesses, they can't always afford $1000 to issue a press release on a wire service.
- It's easy to use. The interface is fairly simple to figure out and guides you through what you need to include - headline, photo, pull quote, etc.
- It helps get your news out on the search engines, which can help more people see it. For example, one client I was working with sent a release via PRWeb and it helped them get into talks with a potential reseller.
- PRWeb is very particular about certain types of releases. For example, when a company makes an acquisition, PRWeb requires authorization from both companies before they'll issue the release. This can cause a slow down in the timing of getting the news out - and it creates a hassle when they both have to fill out paperwork. This could be streamlined.
- It doesn't automatically save your work. For example, if you are staging a press release, you have to remember to save it - or it disappears. This has happened to me multiple times.
- You have to pay an additional fee to get the news out the same day. Otherwise, you can choose for it to go out the next day. It requires you to plan and think ahead - and many companies don't do this.
- I mentioned that a client of mine for which we used PRWeb is now in talks with a potential reselling partner - so that could have a major impact on their business.
- It's always good to have the news out there to as wide an audience as possible. While pitching the news directly to reporters should be part of the PR plan for any announcement, issuing it via a service like PRWeb is usually a good idea.
- PRWeb can help more reporters see your news. There are times when a reporter might see the press release via PRWeb and contact the company. Of course, news articles help add credibility and drive more traffic and more business.
I've used all these services. Which one to choose depends on the situation. It's good to have knowledge of all the options. Of course, there are many other services as well, and even free services that a very small business or nonprofit can use that do similar things.
I find PRWeb is a good fit for many of my clients because of the pricing. Photos are increasingly important in getting news picked up and PRWeb doesn't charge you an arm and a leg like some services do to include a photo.
I find PRWeb is a good fit for many of my clients because of the pricing. Photos are increasingly important in getting news picked up and PRWeb doesn't charge you an arm and a leg like some services do to include a photo.
February 19, 2016
PRWeb is good, but not for everyone.
We use PRWeb to send press releases about company news, new product offerings from our suppliers, and of new equipment and capabilities that we purchase throughout the year. I am the only person in my company who is responsible for marketing duties therefore I am the sole user of PRWeb at Strouse. PRWeb allows us to create press releases and issue them on a mass scale to media outlets all over the country. Often times products or capabilities that are new to our industry are only targeted to certain geographic regions and we have the ability to focus on these regions with PRWeb.
- PRWeb is fairly easy to use to issue press releases. They have a review process that will look over your release before submission although this review is not going to catch spelling and grammatical errors.
- I've seen our press releases posted on industry relevant websites thanks to the reach that PRWeb provided us.
- Although I never used it because we subscribed to a different service, PRWeb allows you to create and send email blasts within their OutMarket marketing platform.
- I enjoy the ability to add a quote call out in the release.
- I also like that images or videos can be added to the release.
- While I was surprised with how well PRWeb could publish our content to many different outlets, I was disappointed that some of these outlets were not including links back to our website even through links were provided in the initial release. I found that on the most important sites where my PR was posted, that no links were sent back to our website.
- PRWeb could do a better job at providing analytics for the release. They present some good info, not a lot, and the data that they do show you is not presented cleanly. I was most interested in the # of reads, impressions, and clicks my release received, and while they provided this information it was not in depth enough so that I could identify where the majority of this data was coming from.
- Besides clicks, reads, and impressions, I was also interested in where my press release was being posted online. They provide an extensive list, but this list is so long and full of low quality websites that it is difficult to find the high quality sites that your PR is posted to.
- More enhanced reporting dashboards.
- We did not see much of an impact as a direct result of using PRWeb besides small increases of traffic to our website on the day a press release was issued and for the next couple of days following the release. A week later web traffic would go back to normal levels.
- It was a time saver because we did not have to contact media outlets to distribute the press As PR web enhanced the pickup.
PRWeb stood out against all of their other competitors because their staff was much more willing to answer questions I had about their product.
1
I am the only person in my company who is responsible for marketing duties. I spend my time managing our website, PPC management, creating content and optimizing this content for search engines, writing press releases, creating email blasts and much more. Of all of these responsibilities I found PRWeb to be the least exciting and I had the lowest expectations for content created through this medium.
1
PRWeb is easy to use and will be used by mostly marketing and communications employees. PRWeb does not require any advance computing skills as their platform is very easy to use and is very intuitive.
- Issuance of Press Releases
- Brand expansion
- Email Marketing
- Send press releases based on supplier news and new product releases
- Email marketing if we had not subscribed to another service.
No
- Price
- Product Features
- Product Reputation
- Third-party Reviews
A product that would successfully distribute our releases to multiple outlets with enhanced pickup.
Evaluate more vendors and find out why PR Web/Cision is really the best out there.
- Implemented in-house
No
Change management was minimal
- None at all, implementation was quick and easy.
No
Not sure if this is considered exceptional support, but we had just learned news of a new product release from our largest supplier. They were issuing a release the following day and welcomed the opportunity for us to submit a join-press release with them showing how our capabilities can help expand the usage of their product. I was able to submit the press release to PRWeb and expedite the review process and the PR was issued the following day without any problems.
- Creating PR and sending this to specific industries and markets.
- Analyzing data from press releases